In the corporate world, where coaching was once the exclusive perk of executives and rising stars, it is becoming a standard part of the organizational toolkit to help employees, managers, supervisors, and even executives in their personal development and achievement. Organizations have learned that highly motivated and fulfilled employees at all levels produce high-performance results for the organization. We also see an emerging emphasis on coaching as an essential skill set for leaders; Coaching is widely recognized as one of the fundamental leadership styles that top leaders need in order to operate effectively.
Whether the coach is working with individual private clients or has been hired to work with clients inside an organization, a sense of purpose, even higher purpose, is definitely an underlying element. In the world of co-active coaching, coaching exists to serve the clients higher purpose. When we aim for this higher purpose, we create the means for transformative change in clients and, by extension, in families and organizations.